AEO and GEO: getting recommended by AI search
Answer engine optimization (AEO) and generative engine optimization (GEO) are the practice of making your business easy for AI assistants such as ChatGPT, Gemini and Perplexity to find, understand and cite. It builds on SEO: the same clear pages, plus structure machines can read.
Start with pages that answer questions
AI assistants quote pages that answer a question directly. Open each service page with a short, plain answer to what the service is, who it is for and where you offer it.
Make your facts machine-readable
Structured data tells machines your business name, location, services and contact details without guessing. An llms.txt file gives AI crawlers a clean map of your site.
Keep your business facts consistent
Your name, address and phone number should match everywhere: your site, Google Business Profile and directories. Inconsistent facts make assistants less confident about citing you. Our SEO and AI search service covers all three.